SCRAPBOOKING

publications

Creating Keepsakes

Eleven years ago, Lisa Bearnson had an epiphany. She’d leave her job as editor-in-chief and start a scrapbooking magazine. The people she talked to in the magazine industry, however, weren’t optimistic. They said that a magazine started with little money and no market research, on a “silly” subject no less, was destined for failure.

That premier issue, the first targeted at scrapbookers, sold out of its 40,000 copies, and the next issue had 20,000 advanced orders before it even hit the newsstand. Creating Keepsakes quickly grew to be a major force in the publishing industry, and it continues to be the foremost authority on scrapbooking—and by far the most popular title on the subject. As a result of Lisa’s efforts and the high quality of Creating Keepsakes, double-digit increases in circulation have become routine.

Creating Keepsakes will continue to be the major force in the scrapbooking industry moving forward, since it provides scrapbooking enthusiasts with exactly what they’re looking for—the most innovative ideas, a quick response to their evolving needs, and knowledge and inspiration to improve their skill and enjoyment.